How to Use Video Marketing to Promote Your Event

Video marketing statistics have become more and more impressive over the past few years. For example, about 50% of all internet users look for videos about a product or service before making a purchasing decision and 90% of consumers say that product videos help them make purchasing decisions. These trends are only expected to escalate in the future. Video can increase the …

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How to Make Instagram Promo Videos

The popularity of Instagram needs no introduction. In June 2018, Instagram announced its crossing of the one billion monthly active users threshold. In the same month, the value of this social platform was reported to have surpassed $100 billion. To put these numbers in perspective, Instagram was acquired by Facebook for $1 billion just over seven years back. A major factor …

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VIDEO PRODUCTION FOR FACEBOOK AND INSTAGRAM

Video is becoming more important on social media. As the global battle for attention heats up, companies can capture viewers and drive engagement with Facebook videos. Here are our top tips for shooting and posting Facebook videos. Use subtitles Around 85% of Facebook videos are watched without sound. Many users will scroll through their newsfeed when they’re on a bus …

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VIDEO EDITING MADE EASY

Editing video is more accessible to amateurs thanks to the availability of free software. It can be daunting to learn how to edit videos without professional-level training. It is possible to edit everything – from a family vacation montage to a pilot episode of a web series. We created a guide on how to approach editing, even if you’ve never …

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WHY YOU SHOULD START A YOUTUBE CHANNEL

Have you considered starting a YouTube channel? YouTube stars are influencing generation Z’s buying habits and career ambitions on an astounding level, millennials check YouTube at least once a day on average, and even gen Xers and baby boomers are in on the action, watching videos at least occasionally on the platform. But why would you start a YouTube channel for your business …

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10 BEST EDITING SOFTWARES FOR BEGINNERS

If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself …

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